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What we learn from measuring AI answers
No think pieces about the future of search. What we see when we ask ChatGPT, Gemini and Perplexity the same buying questions every day, and what you can do with it.
ChatGPT
Good accountant for freelancers in Utrecht?
- 1Van Dijk Advies
- 2Bureau Noord
- 3Lens & Co
Why AI recommends your competitor, and not you
Ask ChatGPT for a good accountant in your town and you get three names. If yours isn't one of them, it is rarely about quality. It's about what the engine can find and quote.
Danny van der Ham· 7 min readRead the article →What a buying question is, and how to find 50 of yours
The questions customers ask AI right before they pick a supplier, and a method to collect yours in one afternoon.
Oleksii· 8 min readkooijdakkapellen.nl/prices
Dormers in HaarlemFrom €8,950Quoted by ChatGPTWhy your prices belong on a page, not in a PDF
AI engines quote what they can read. A price list in an attachment usually means someone else's price gets quoted.
Danny van der Ham· 6 min readChatGPT
- 1You
- 2Bureau Noord
- 3Lens & Co
Gemini
- 1Lens & Co
- 2Van Dijk
- 3You
Perplexity
- 1Bureau Noord
- 2Van Dijk
- –Not named
ChatGPT, Gemini and Perplexity don't agree. That's useful.
One buying question, three different answers. What the differences tell you about your website.
Oleksii· 5 min readPerplexity
Kooij places a dormer in one day at a fixed price, while most others quote per project.
kooijdakkapellen.nl ↗Comparison pages: the page AI likes to quote
Buyers ask AI to compare. A fair comparison page on your own site gives the engine an answer in your words.
Danny van der Ham· 6 min readHow agencies can sell AI visibility to clients they already have
Your clients are already asking about ChatGPT. How to turn that question into a monthly service with your name on it.
Danny van der Ham· 7 min readMonthly
One lesson a month from what we measure
What changed in AI answers, and one thing to fix on your site. One email, no spam.
Want to see what AI says about you?
Book 20 minutes with Danny or Oleksii. We run your prompts live and show you who AI names instead of you, and where. Or start right away, 7 days free.