Danny van der HamIn short
- Your clients are asking about ChatGPT. That question is a service waiting to be sold.
- Start with clients you already have: you know their business, and they already trust you.
- Sell a monthly outcome, not a tool: measured visibility, clear next steps, a report with your name on it.
Your clients are already asking
If you run a web or marketing agency, you've heard it: "Does ChatGPT know us?" or "A customer said they found a competitor through AI." Most agencies answer with a shrug, because there's nothing in their offer for it yet.
That's the opening. The client already has the question, and you already have the relationship. You don't need to find new clients to start, you need an answer for the ones you have.
What you're actually selling
Don't sell "GEO" or a dashboard. Clients don't buy acronyms. Sell what they'll notice:
- An answer to their question. Every month: are we named by AI, for which questions, and who is named instead.
- A clear to-do. The sources where competitors get cited and the prompts that matter, so every month ends with concrete next steps.
- Proof. A report under your name that shows what changed month by month.
The math
Example: five clients on a monthly AI visibility service
Example prices, excluding VAT. You set your own price.
Because the measuring and reporting are done for you, your time goes into advice and the client conversation. That's the part clients value, and the part that's hard to replace.
How to start this month
- 1Pick three clients who asked about AI, or who depend on local customers.
- 2Run their buying questions and make a short pitch report: where they're named, where they're not, who wins instead.
- 3Show it in your next call. Keep it to five minutes and one clear gap.
- 4Offer a monthly AI visibility report with a fixed price, under your logo.
- 5After the first month, show what changed. Then offer it to the next five.
Reporting that clients read
Long reports don't get read. The best client reports we've seen fit on one page: a visibility score with its trend, the three questions that improved, the sources where competitors were cited, and the one thing planned for next month. Your logo on top, your domain in the link.
Questions we get
Do I need SEO skills to offer this?
It helps, but it's not required. The measuring and reporting are done for you. Your job is to understand the client and turn the insights into advice.
Can clients see that you use Mentiofy?
Not if you don't want them to. Reports and the client portal carry your logo and your domain.
What do I say when a client asks for guarantees?
Be honest: nobody controls what AI says. What you can promise is that you measure every day, show where they're missing and track what changes.
Written by
Danny van der HamCo-founder of Mentiofy. Runs several small businesses himself and built Mentiofy because he wanted to know what AI says about them.
ChatGPT
Oleksii
Perplexity